AUROCH PARTNERS
PORTFOLIO Overview
DURAWOOD
Executive
CEO Review At a Glance Revenue & Growth Pipeline & Conversion Margins & Operations Customers Market Signals
HEADWATER Content Review Prospecting
Data: Apr 27, 2026
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Margins & Operations

Are we making money — and running efficiently?

CEO Review At a Glance Revenue & Growth Pipeline & Conversion Margins & Operations Customers Market Signals
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2025 P&L Summary ⚠ Breakeven margin 6.7% (2025)
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Revenue, Gross Profit & Net Income (2013–2025)

Per-Stair Economics (2014–2025)

Net profit $26/stair in 2025. Up from $-2/stair. Breakeven requires >15,800 stairs/year at current economics.

All-in cost per stair rose from $332 (2014) to $506 (2025). Average selling price rose from $288 to $531. The gap is net profit — $26/stair in 2025. 2024 was a loss year (-$2/stair).

Cost Structure as % of Revenue (2013–2025)

Materials COGS % tracks lumber price inflation. Rising materials % compresses net margin even when revenue grows.

Operating Cash Flow vs Net Income (2013–2025)

Operating cash flow consistently exceeds net income — reflects non-cash charges (depreciation). 2024 net income went negative; cash flow stayed positive.

Material Costs by Species (2018–2025)

White oak material costs grew from $224K (3.6% of revenue) in 2018 to $637K (14.1%) in 2025 — a 184% increase. Total materials as % of revenue: 36% → 49%.

Product Mix: Units vs Revenue (2025)

Standard box stairs are 71% of production but only 47% of revenue. Specialty and custom products generate disproportionate revenue — and all the profit. Box stairs are at or below breakeven at current pricing.

Departmental Gross Margin (2013–2025)

Straight stair gross margin compressed from 48% (2013) to 18% (2023), partial recovery to 25% (2025). Specialty margins reported at ~65% but overstated — QB uses monthly round-number journal entries, not actual job costing.

Multiplier Distribution — Revenue by Tier
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0.0% of revenue in T4-T5 band (avg mult 0.44–0.48). 89 customers above 0.50 contribute only 5.6% — limited pricing upside in premium segment.

70% of revenue in the 0.44-0.48 multiplier band (T4-T5). 77 customers above 0.50 account for only 12% of revenue.

Breakeven Monitor
Breakeven Monitor
Pricing Scenarios
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Monthly Stair Count vs Breakeven Pace

Adjust price per stair type. Optionally set elasticity (% volume change per $1 price change). Leave at 0 for no volume effect.

Revenue by Type: Baseline vs Scenario
Production & Operations
Production Capacity — Daily Rises
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Factory is NOT the bottleneck. 25-35% capacity headroom means $3-4M revenue growth possible without capex.

Stair Type Distribution
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Stair Type Mix — Yearly Trend
Species Mix — Revenue by Year
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2YP (2-Year Poplar) is the volume leader. Hardwood species (Oak, Cherry) command premium pricing.

Production vs. Demand — Monthly
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The capacity target is 850 rises/day. When orders rise while production stays flat, the business has a demand problem, not a production problem.

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